WHO WE ARE
Lindy Snider is one of the nation’s most respected experts on business development in the cannabis industry. She is a trusted, forward-thinking adviser to investors, and a successful entrepreneur with a long history in mainstream business as a top-level executive. This dedicated philanthropist is also the founder and CEO of Lindi Skin, a groundbreaking line of skincare products for cancer patients, used in major cancer centers across the country.
Before creating her own company and helping others build theirs, Snider served in senior-level roles in sales, marketing, operational and strategic capacities for elite sports and entertainment organizations, including the NHL’s Philadelphia Flyers, Comcast-Spectacor and the Wells Fargo Center at the South Philadelphia Sports Complex.
She became interested in the business of medical cannabis while she developed Lindi Skin. In studying available treatments for cancer patients to improve their quality of life, she saw a need to develop best practices for an industry hampered by a dearth of science-based research.
Snider is on the vanguard of the legal cannabis industry’s expansion across the U.S. and in her home state of Pennsylvania. She has been actively investing since the early days when medical cannabis was legalized in only a handful of states, building a deep network of prominent executives and visionary leaders along the way.
She is well-versed in navigating challenges cannabis entrepreneurs and startups face through her extensive involvement with investment firms including The Arcview Group, Greenhouse Ventures and Manna Capital; property-focused Stem Holdings; Kind Financial, which provides banking services to cannabis businesses; and cutting-edge companies such as Lenitiv Scientific, founded by Montel Williams.
Snider chooses partners with shared goals and values. She is a champion of startups that share her passion for mentoring and elevating women entrepreneurs, which prompted her to seek out like-minded investors in the creation of Treehouse Global Ventures, a fund she co-founded that will raise capital for women-owned businesses in the cannabis space.
Her philanthropic endeavors include serving as the chair of Athletes for Care, a nonprofit founded by pro athletes who advocate for cannabis research and education, and working with the Entrepreneurship and Social Impact Initiative (ESII) to foster diversity in the cannabis industry. Snider serves on more than 20 boards and advisory groups.
Jim Kristoff is a member and Chief Financial Officer of Treehouse Global Ventures. With over 30 years of entrepreneurial, financial and investment management experience, Jim understands what it takes to build a business. He has reviewed hundreds of investment opportunities in a wide range of industries, including cannabis and cannabis-related businesses.
His career has encompassed management positions in banking, investment management, computer animation, consumer products, real estate lending, education and management consulting.
Feeling the urge to start a new venture, Jim co-founded one of the earliest entrants in the computer animation business, where he helped introduce the television and advertising worlds to the capabilities of computer generated imagery. He moved on to film production starting MetroLight Studios in Los Angeles which won an Academy Award and two Emmy awards. In addition to its work on the screen, Jim’s company developed computer software for the entertainment industry.
After 22 years in entertainment and technology, Jim consulted for various companies leading to the position of COO of Lindi Skin, a producer of skin care products for cancer patients. Most recently, Jim has been an investment advisor and consultant in the cannabis field. He is also the treasurer of the non-profit organization Athletes for CARE.
Lori Ferrara is an experienced adviser and a sought-after investor shark, a seasoned mentor, and pioneer. As a 30-year veteran of highly regulated industries—including international categories such as television distribution and cannabis, she’s lead in male-dominated industries’ via her tenacious entrepreneurial drive and fierce work ethic.
For more than a decade Ferrara managed syndication operations at Mediatech, Inc. for TV’s biggest titles, from Inside Edition to Jeopardy, Geraldo to The Oprah Winfrey Show. Moving on from Mediatech Inc., she founded Picture Perfect Partners, which delivered television programming worldwide via satellite for some the largest syndicators in the entertainment industry—including Warner Bros., Tribune Entertainment and Disney.
Ferrara began researching medical cannabis while she nursed her husband, Jim, through a battle with stage 4 tongue cancer in 2012 and fought her own way through an early stage breast cancer diagnosis in 2014. She delved into the ways cannabis component cannabidiol (a.k.a. CBD) was being used as a preventative treatment for potential relapses. As she watched the cannabis industry’s early development, she knew experienced leadership, entrepreneurs and diverse visionaries would legitimize and professionalize the business of regulated marijuana. Answering that call, she became the first female investor member of The Arcview Group, a network that now consists of 650-plus accredited investors who have put in more than $150 million into more than 160 companies.
Today, Ferrara’s Alexava Holdings, Inc., is a boutique private equity firm focused on mainstreaming cannabis businesses. She is is a lead investor and advisor, having worked with the world’s largest and most profitable medical cannabis growers, dispensaries and consulting firms, including Medicine Man, Manifest Seven, Lucid Mood, Dymapak, and Tukan.
Ferrara’s latest creation is Treehouse Global Ventures, a fund she co-founded that will raise capital for women-owned businesses in the cannabis space. Her vision for Treehouse Global Ventures is to empower, inspire and mentor these female entrepreneurs while also managing a successful, female-led fund.
Gaynell Rogers is a national influencer and communications expert who is an unparalleled source for generating national and international media attention. She has cultivated extensive networks in business and entertainment, the cannabis industry, investing and philanthropy with 20-plus years of experience with thought leaders, celebrity talent and brand names. She was named Influencer of the Year by the Industry Power Women organization at the national convention in 2018.
Rogers’ wide-ranging career in publicity and media relations started in entertainment, where she managed high-profile recording artists, directors, producers and composers, and worked on more than 25 feature film projects for major studios including Pixar, Lucasfilm Ltd., Imagination Inc., and Russian Hill Recording.
As a trusted, established source for major U.S. and international media networks, Rogers has propelled numerous cannabis companies into the spotlight, including positioning angel investment network The Arcview Group in feature cover stories in Fortune, and instituting first national exposure for Dixie Brands, Medicine Man and others. As head of Media Relations & Management for Harborside, California’s largest cannabis retailer voted “best dispensary in the state,” she helped its visionary founder Steve DeAngelo gain national notice through multiple stories in national dailies such as The New York Times and The Washington Post, and was instrumental in securing the first national cannabis reality TV show, Weed Wars (Discovery Channel), and his first book, The Cannabis Manifesto.
Rogers also played a key role in bringing national attention to the Hoban Law Group as well as exposure for their first-ever national cannabis TV commercial to air on CNN and major networks. Her diverse roster of cannabis clients includes thought leaders, retailers and events such as the 420 Games and New West Summit. She also continues to work actively in entertainment, representing 8 time Grammy-winning producer & slide guitarist Roy Rogers, folk icon Ramblin' Jack Elliott and Brazilian “guitar goddess” Badi Assad.
Rogers is forging many new cannabis investment relationships, with a focus on social justice and opportunities for women & minorities .She recently co-founded a cannabis fund for this purpose, Treehouse Global Ventures. She volunteers for The Hood Incubator in Oakland, which helps foster entrepreneurs in the city’s groundbreaking business equity program.
A three-time cancer survivor, Rogers is heavily involved in philanthropy, and has served on nonprofit boards for years. She was a founding member of Breast Cancer Watch, and has been a member of the National Academy of Recording Arts and Sciences (Grammy Awards) for more than 30 years. She is also on the advisory boards of Fincanna Capital in Canada and EZ Green Compliance among others.